Brand Story

WÄLADO is a celebration of the beauty of our world through colorful and whimsical designs.  This dynamic brand was founded by Helen Yau in Hong Kong.  WÄLADO, Helen’s childhood nickname, is a name that is thought to have magical powers and bring good luck.  WÄLADO’s vision is to spread JOY and HAPPINESS through unique, intimate designs on our everyday products. 


Founder & Designer 

Helen Yau is an illustrator and designer.  She received her illustration degree with honors from Sheridan College in Ontario, Canada.  Helen had been educated in several different countries.  Drawing from her multicultural experiences and backgrounds, Helen has developed a style that is fresh and distinct.  Her work is infused with fascinating characters and stories.  Her goal is to bring more color and joy to the world through her art.  

Awards & Exhibitions

11th International Footwear Design Competition, Winner of Children’s Shoes (Enterprise), 2019

Young Artiste Awards of Merit, Hong Kong, 2019

Hong Kong Good Design Exhibition, Guangzhou, China 2019


HK Pavilions in Mainland China, (organized by Hong Kong Trade Development Council),

@Xian, Chongqing, Nanchang, Harbin, Xiamen, Nanning, China, 2019

10th International Footwear Design Competition, 1st Runner-up of Lady’s Shoes (Enterprise), 2018 

Hong Kong Smart Design Awards, Merit - Personal Accessories (Corporate), 2018 

Hong Kong Smart Design Awards Roving Exhibition, Hong Kong, Japan & Germany, 2018

Embracing Our Differences Annual International Outdoor Juried Art Exhibit, Honorable Mention, USA, 2017

Art, Color & Power Solo Roving Exhibition (co-organised with HK Mass Transit Railway), Hong Kong, 2016 

Parallax group show (organized by Restless Development Org.), England, 2015 

BBC (British Broadcasting Corporation) Freedom 2014: Your Art and Paintings, England, 2014 

Creative Quarterly 36th International Juried Competition, Illustration, Runner-up, USA, 2014

Creative Quarterly 35th International Juried Competition, Illustration, Runner-up * multiple, USA, 2014

Il Dolce Dieci group show, Canada, 2014 


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